Evaluation of electronic cigarette market in Russia
Overview of Russian market of electronic cigarettes. Includes market size evaluation, major player shares, expected market development, market segmentation and qualitative insights.
Finding consumer preferences on the prepared baby food market (conjoint analysis)
Revealing hidden consumer preferences on the market of prepared baby food in Russia. What is more important for consumers: price, brand, type of prepared food, etc?
Benchmarking for email communication (in Russian)
Presentation on how to compare performance of your email communication with other companies and find key areas for improvement.
Increasing click-per-open rate
The presentation demonstrates analytical method on how to find reasons behind low click-per-open rate for emails and ways to improve it.
How to promote specific products
The analysis helps find ways how to promote specific product or groups of products as effectively as possible.
Optimization of the product mix
The sample analysis helps reveal why some products in the emails are more popular than the others and how to maximize attractiveness of product offering in the email
