Presentation on how to compare performance of your email communication with other companies and find key areas for improvement.
Overview of Russian market of electronic cigarettes. Includes market size evaluation, major player shares, expected market development, market segmentation and qualitative insights.
Revealing hidden consumer preferences on the market of prepared baby food in Russia. What is more important for consumers: price, brand, type of prepared food, etc?
Analysis on how to achieve the maximum conversion of the specific message type (e.g. seasonal promotions). The research is based on performance of previously send messages of such type. Elaborating on different types of clients interaction with various types of messages. The decision tree revealed conditions when special offers are more and less interesting to the clients of the apparel shop. The recommendations on the optimal design of the special offer campaigns were given.
The analysis helps find ways how to promote specific product or groups of products as effectively as possible.