Data Tracer uses state-of-the-art techniques of data mining and data analysis to produce meaningful and reliable results for various applications. We are constantly improving our algorithms and use innovative tools of data analysis that give the best results to our clients. Our primary specialization is e-commerce and online businesses, but we have also developed tools for email-marketing, FMCG, retail, banking, insurance, car manufacturing and other spheres. Focus of our interest is constantly growing, as there are a lot of spheres where large amount of data is collected, but it is barely analysed
Our experience
Our services
Email-marketing optimization
E-commerce optimization
Other services
Solutions for online businesses
Operational efficiency
Includes optimization of marketing expenditures, product range tuning, increasing email marketing effectiveness, etc.
Market research
It is important to monitor the external environment and competitive landscape in order not to miss the major trends
Sales impact factors
Thorough analysis of customer behaviour on the website helps understand how to transform visitors into buyers
Personalized search and offers
Algorithms of machine learning give possibility to predict personal preferences of visitors and offer them products that suit them best
Customer segmentation
Customer base is never uniform. Knowledge of key groups of visitors and buyers is essential for business growth
Other solutions
Example: Market Price Calculator – the tool that determines the average market price for a specific product from its specification
Products and services
Our clients









